The Business of Media in Television

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And the Bronze goes to…?

NBC and ABC are in the race for third best television network.  (Fox and CBS are figured to be the top two television broadcasting networks.)   In most recent years, ABC has pulled through and won the bronze.  This year, NBC is trying exceptionally hard to change that.  “Comedy is a goal for us.  We’ve got to have more of it.” (Greenblatt). NBC’s new Entertainment Chairman Bob Greenblatt reported that in the past six months, NBC’s prime goal is to return to a ‘must-see’ television network.  Greenblatt’s hope?  NBC’s comedy block soon-to-be on Wednesday’s.  Laughter is the key to the heart, right? 

The key to win is in the laughs.  Starting this season, NBC has signed on for quite a few shows: The Peacock will be hosting “Up All Night” starring Christina Applegate and Will Arnett, and “Free Agents,”- two new shows that will hopefully make a splash in the ratings, on Wednesdays.  Their marketing resources are to be devoted to these new comedies to boost ratings.  However, despite all of the shows that will be pictured throughout the week, including “Prime Suspect” with Maria Bello, “Whitney,” “The Playboy Club” and “The Sing-Off,” ABC still holds the lead for the bronze.  ABC’s Wednesday’s consist of the hit series “The Middle” and “Modern Family.”  The Alphabet’s Paul Lee, who just joined from ABC Family fourteen months ago, added some promising television shows this season, and that includes the new “Suburgatory.”  ABC also brought back “Happy Endings,” and of course, “Friends” cannot be forgotten. 

What NBC really needs is a top-20 scripted television show.  At the moment, they have “The Office;” however, Steve Carrell is no longer featured, and this could pose a serious challenge for the popularity of the show- a problem that NBC needs to remedy- New cast member James Spader has been added to the show, and interesting guest stars will most likely be featured throughout the season.  “30 Rock” with Tina Fey will be ‘hiatus’ until midseason due to Tina Fey’s pregnancy.  Luckily, Universal Media Studios signed deals with top-notch comedy writers and producers, including Gary Sanchez, Sean Hayes, and Greg Daniels. I wonder what will be in store for us viewers. The NFL viewings like “Sunday Night Football” may just give NBC the push it needs to restore their former successful status. 

Does ABC seem to have more of a chance to reach third place in television network this year again?  They have the popular shows such as “Dancing with the Stars,” and “Castle,” which are very successful on Monday.  ABC’s Paul Lee, who joined the network 14 months ago from ABC Family has added rather a few promising shows, such as the net’s “Charlie’s Angels,” which will kick off Thursday.  The Alphabet has Thursday’s “Grey’s Anatomy” and now-Friday’s “Extreme Makeover: Home Edition.”  Sunday’s are spiced up with dramas “Desperate Housewives,” “Once Upon a Time,” and “Pan Am.”

So who is going to get the bronze?  Can NBC Universal return to its former Glory Days?  I guess we’ll just have to watch and see! 

(Source: variety.com)

Filed under ABC Broadcasting NBC Universal Television Variety

  1. ksm310 posted this